How Cradle Pay Made AML Frictionless
“Personr has helped make compliance more manageable as part of our day-to-day operations, which lets us spend more time supporting customers and growing the business”
James Smith
Chief Technology Officer - Cradle Pay
Payment providers operate under strict anti-money laundering (AML) laws that impose a wide range of compliance obligations. For Australian payment platform Cradle Pay, that means performing identity verification, AML screening and more, all while keeping onboarding smooth and frictionless for its customers.
Here’s how Cradle Pay built a robust AML process without adding unnecessary friction.
The Customer
Who is Cradle Pay?
Cradle Pay is an Australian payment platform built specifically for trade service businesses and their customers. By securing payments before tradies begin work, Cradle Pay protects their cash flow and removes the stress of chasing unpaid invoices.
The Challenge
What challenges were they facing?
Cradle Pay needed a robust AML program that wouldn’t create hurdles for customers during onboarding.
According to James Smith, Cradle Pay's Chief Technology Officer, the company had to find a way to verify customers, manage compliance requirements and keep records, while building a process that could scale as the business grew.
Because Cradle Pay serves small Australian businesses, choosing a provider with a local understanding of the compliance environment was fundamental.
Personr is an Australian AML compliance platform headquartered in Perth, Western Australia. Specialising in Australian compliance needs, Personr offers Know Your Customer (KYC) data across more than 50 countries and Know Your Business (KYB) verification in more than 200 jurisdictions. It also verifies more than 12,000 document types and performs global AML screening.
With Personr, businesses can have their clients verified in under five minutes, creating a smooth and simple onboarding experience.
“Having verification and compliance checks in one place has helped us take a more consistent approach and reduced the amount of manual coordination involved. When we were deciding on which business to use for our AML provider, they were friendly and helpful, helping us with all our questions and ongoing implementation support without being pushy in order to get the business,” said Mr Smith.
What Personr offers:
Product
A streamlined KYC/KYB compliance in one place, a solution designed to cut down processing time and simplify compliance.
Partnership
A compliance platform that listens, implements feedback, and continuously improves.
Technical Support
Continuous check-ins and responsive, accessible support.
Flexibility
The ability to scale with Novatti’s business and integrate smoothly with existing systems.
Transparency
Clear, open processes that build confidence and trust.
The Results:
How did Personr improve Cradle Pay's compliance experience?
According to Cradle Pay, the biggest benefits have been a streamlined onboarding experience and greater visibility over customer verification.
He also highlighted that the most immediate practical benefit has been less administrative effort and a smoother experience for the Cradle Pay team.
The Verdict?
Would Cradle Pay recommend Personr and why?
Cradle Pay endorses Personr without hesitation, recommending it in particular for businesses that need to take AML seriously while keeping onboarding straightforward.
“Personr has helped make compliance more manageable as part of our day-to-day operations, which lets us spend more time supporting customers and growing the business,” Mr Smith said.
