How crypto brokerage UpTrade streamlined compliance and
sped up onboarding
"Personr has become an essential part of our onboarding process by providing reliable
identity verification, a seamless user experience, and robust liveness checks that strengthen
our AML compliance while helping us onboard clients more efficiently."
Tobias Pellio
COO - UpTrade
Crypto brokerages in Australia operate under some of the most demanding identity verification and anti-money-laundering obligations of any sector. For Australian brokerage UpTrade, meeting those obligations while onboarding clients quickly came down to a key point: how can you confidently tell a person opening an account is really who they say they are?
This is how UpTrade addressed that question with the Personr platform.
The Customer
Who is UpTrade?
UpTrade is an Australian-owned and operated crypto brokerage providing investing services to individuals, companies, trusts, SMSFs, and retirement investors. Each client works with a dedicated broker 24/7 who manages research & execution on their behalf.
The Challenge
What challenges were they facing?
As a brokerage handling clients across multiple entity types, UpTrade’s compliance obligations begin the moment a prospective client starts an application.
Before working with Personr, the UpTrade team said they faced hurdles confidently establishing that the person creating the account was genuinely who they claimed to be.
This meant that identity verification required more manual review, slowing the onboarding process.
UpTrade needed a verification partner that could deliver certainty at the start of its onboarding process.
Personr allows businesses to access Know Your Customer (KYC) data across 50+ countries, Know Your Business verification in 200+ jurisdictions, verify more than 12,000 document types, and perform global AML screening. For UpTrade, the standout capability was liveness verification.
UpTrade COO Tobias Pellio said this capability gave UpTrade a much higher level of confidence that the individual completing the verification is the legitimate account holder.
“It has significantly streamlined our compliance process by providing AML flags, detailed rejection reasons, and clear verification outcomes, enabling us to review applications more efficiently while maintaining a high standard of compliance,” he said.
What Personr offers:
Product
A streamlined KYC/KYB compliance in one place, a solution designed to cut down processing time and simplify compliance.
Partnership
A compliance platform that listens, implements feedback, and continuously improves.
Technical Support
Continuous check-ins and responsive, accessible support.
Flexibility
The ability to scale with Novatti’s business and integrate smoothly with existing systems.
Transparency
Clear, open processes that build confidence and trust.
The Results:
What solution did Personr provide?
Since using the Personr platform, UpTrade have reported smoother approvals and faster onboarding, particularly for clients completing KYC through the liveness verification process.
The Verdict?
Would UpTrade recommend Personr?
Asked whether UpTrade would recommend Personr to other businesses, Mr Pellio didn’t hesitate.
“Yes, Personr has become an essential part of our onboarding process by providing reliable identity verification, a seamless user experience, and robust liveness checks that strengthen our AML compliance while helping us onboard clients more efficiently. The Personr support team is also highly responsive and always readily available to assist, making the overall experience even more valuable,” he said.
